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The UK’s must-attend event for businesses creating unforgettable visitor experiences
The Land, Leisure & Tourism Show is an annual meeting point for holiday parks, visitor attractions, leisure destinations and rural businesses. The 2026 show took place at the NEC Birmingham on 4 and 5 November, bringing together professionals looking for fresh ideas and new suppliers.
Over two days, visitors explored a busy exhibition floor and joined live seminars, panel discussions and demonstrations focused on creating memorable visitor experiences and growing their businesses.
The Land, Leisure & Tourism Show brings together three connected expos under one roof – Land, Leisure & Tourism, Farm Business Innovation, and Holiday Park Village. It’s a unique opportunity to explore diversification, leisure and tourism in one place, compare options and meet suppliers who can support your next phase of growth.
A central hub for insight and inspiration, where tourism and visitor attraction speakers shared practical ideas, case studies and panel discussions at the 2026 show.
An immersive holiday park experience on the show floor. Visitors explored products and services for parks, glamping and short stays, and met suppliers with fresh ideas for guest experiences.
Helping farmers and landowners explore new opportunities, from farm stays to retail and visitor experiences. Visitors met specialist suppliers and heard from businesses that had successfully diversified.
We showcased paint-your-own pottery and hands-on craft activities for holiday parks, visitor attractions and leisure venues. Our stand featured a wide range of ready-to-paint pottery, kilns, arts and crafts supplies, decorating accessories, colours and glazes.
From independent studios and talented artists to some of the biggest names in leisure, we were proud to support businesses and makers bringing creative experiences to visitors across the UK and around the world.
Check out our video tour of the stand and a closer look at the products we brought along to spark ideas for creative workshops, holiday activities and more.
A few moments from our time at the NEC, with the team getting stuck into demonstrations, sharing ideas and bringing a splash of colour to the show.
Two busy days, plenty of good conversations and no shortage of creative enthusiasm! Thank you to everyone who spent time with us. Missed us at the NEC? Take a look at where we’re heading next — we’d love to see you there.
Cromartie Hobbycraft Limited Park Hall Road Longton Stoke-on-Trent Staffordshire ST3 5AY Tel: 01782 319435
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