Your order contains no items
Please note, despatch of larger clay orders may take an additional 3-5 working days at present due to temporary site maintenance and groundworks. Thank you for your patience.
The UK’s must-attend event for businesses creating unforgettable visitor experiences
The Land, Leisure & Tourism Show is one of the UK’s key events for holiday parks, visitor attractions, leisure destinations and rural businesses. Hosted at the NEC Birmingham, it brings together thousands of forward-thinking professionals who are looking for new ideas, suppliers and experiences to grow their land-based and tourism businesses.
Across two days, the event combines live seminars, panel discussions, demonstrations and a busy show floor packed with exhibitors – all focused on helping operators create memorable visitor experiences and build resilient, future-ready businesses.
The Land, Leisure & Tourism Show brings together three connected expos under one roof – Land, Leisure & Tourism, Farm Business Innovation (in partnership with the CLA), and Holiday Park Village. It’s a unique opportunity to explore diversification, leisure and tourism in one place, compare options and meet suppliers who can support your next phase of growth.
The Land, Leisure & Tourism Stage is the central hub for insight and inspiration. Across the two days you’ll find presentations, panel discussions and case studies from leading organisations in British tourism and visitor attractions – sharing what’s working now and where the opportunities are next.
The Holiday Park Village is an immersive, walk-through feature that brings the holiday park environment onto the show floor. Explore new products, services and guest experiences, and connect with suppliers who specialise in parks, glamping and short-stay destinations.
Farm Business Innovation focuses on helping farmers and landowners diversify with confidence – from glamping, farm stays and visitor experiences to retail, food and new rural enterprises. Hear from those who have successfully diversified and meet specialist suppliers who can help turn ideas into sustainable income streams.
Our team will be on hand throughout the show to talk through pottery and craft activities that work brilliantly in holiday parks, glamping sites, destination farms and visitor attractions – from family-friendly paint-your-own pottery to higher-end creative workshops.
We can help you plan studio layouts, choose kilns and equipment, understand running costs, and build sessions that fit your business model and staffing. Whether you’re just starting to explore ceramics or expanding an existing offer, bring your questions and ideas along.
With leisure, tourism, diversification and rural enterprise suppliers all under one roof, the Land, Leisure & Tourism Show makes it easy to compare options, meet experts and shape the next stage of your business – all in a single visit to the NEC.
The short video below, courtesy of the Land, Leisure & Tourism Show organisers, gives a wider look at the atmosphere across the two days – from seminars and live features to the busy show floor.
We’re looking forward to meeting holiday park operators, visitor attractions, farm businesses and experience providers at the 2026 show. Come and say hello on the Cromartie stand and explore how ceramics can add memorable, creative experiences to your venue.
Cromartie Hobbycraft Limited Park Hall Road Longton Stoke-on-Trent Staffordshire ST3 5AY Tel: 01782 319435
Product Already in Quote List